Innovation and the Art of the BIA

Innovation and the Art of the BIA 
Jill Gibbs, Target Corporation

There is a long-standing question that philosophers ponder: How do you eat an elephant? Of course, the answer is “one bite at a time.” Conducting a large-scale business impact analysis (BIA) is not easy. When considering the need to establish a new enterprise-wide baseline at Target - a $70 billion, Fortune 50 company - the Global Continuity & Resiliency team faced the challenge of prioritizing a lot of work with tight resources. Participants will hear how an enterprise-level survey elicited objective and consistent feedback through a multi-stage approach.

Session Takeaways: Leverage an enterprise-level survey, identify planning gaps, fulfill new requirements, and set the stage for future enhancements.  

Jill Gibbs, CBCP, is currently a Business Partner for Global Continuity and Resiliency team at Target, responsible for annual planning and business impact analysis. Jill also brings experience as a founding member of Target’s enterprise risk management program.