July 14th BCPA Meeting - What Have We Learned from Shootings?

Title: What Have We Learned from Shootings?

Recent shooting attacks on businesses and other venues has put Active Shooter planning on everyone’s radar.  As a company, your quick response and notification during an emergency is an expectation. Yet, how can you plan for such a chaotic and unpredictable event? Hear a first-hand account of an active shooter incident that occurred at a Fortune 50 company. Learn key takeaways that you can initiate at your company to plan and protect your team and reputation.

Stacia Nelson is the Founder and Principal of Pivot Strategies. Stacia brings over 15 years of experience in Public Relations and Communications with Fortune 100 brands. She specializes in creating unique and tailored communications strategies to deliver messages to a variety of stakeholders. She has worked in retail, healthcare, manufacturing, and politics covering topics ranging from global security, crisis management, recalls, sourcing, sustainability, government relations, new product launches, brand marketing and strategic partnerships.

Prior to founding Pivot Strategies, Stacia led the Crisis and Corporate Communications Team for Target Corporation where she was responsible for the company’s preparedness and response to reputation and crisis situations and corporate brand partnerships. Prior to Target, Stacia led the Public Relations and Strategic Partnerships team at Cambria and was the Director of Education & Workforce Development and Healthcare Policy at the Minnesota Chamber of Commerce.

Stacia earned a Bachelor of Arts in Political Science, Psychology and Spanish from Hamline University and a Master of Public Policy in Applied Economics from the University of Minnesota.